There are many reasons for filing a trade mark application. First and foremost is the protection of the company or product name. Anyone who invests a lot in a name also wants to protect it from imitations. A trade mark application at the German Patent and Trade Mark Office (DPMA) protects the name throughout Germany, while a trade mark application at the European Union Intellectual Property Office (EUIPO) protects the name throughout Europe. A trade mark registration not only creates an intangible asset, the trade mark also acts as a reputation in competition.
Before applying for a trade mark, it is advisable to search for identical or similar trade marks. In this way, conflicts with earlier rights can be avoided. The trademark and company name search is carried out by a professional third-party provider. The result of the search is then examined in detail from a legal point of view.
Another service is the creation of a list of goods and services, which is necessary for a trade mark application. Here, the exact products and services to be protected are specified in the terms of the Trademark Office.